3 Things to Consider When Putting Up a Signage

Putting up a signage for your business is probably one of the exciting things for an entrepreneur. This step usually marks the start of your business and indicates that a store is ready to accept customers. Because this is the first thing that clients see, company owners invest in quality business signage to make sure that their brand is well represented.


Because of our technology, various kinds of signage have been invented; but whether what you have is the traditional signboard or a digital signage, keep in mind that installing your shop’s sign requires more than just a drill and some screws. Before you take another step on that ladder, read these things that you should remember when putting up a signage.





First things first — safety. The last thing you want is for your customer to be injured because your signage fell on her. Other than carefully selecting where to place your signage, use only standard and strong materials when installing it or having it installed. It should be able to withstand extreme bad weathers such as tornados or hurricanes.


As a business owner, you also have to think about your store’s safety. Double check that the electrical wires used in your sign has the right specifications. Apart from not wanting your signage to accidentally harm any of your customers, you also do not want your signage to start up a fire.


Today, timers that can automatically turn your sign’s lights on and off are available in the market. This doesn’t only save you money in your bill, but it may also help prevent fire due to overheating.





The reason you’re putting up a signage is you want people to be aware of your business’ existence. If your target customers can’t see it, then it just defeats the purpose of investing in one. The ideal scenario is that people can spot your business’ sign from at least 100 feet away from many directions. This is, in fact, also a good factor to consider when choosing a good location for your business. Also, make sure that you trim any tree branches that cover your signage. Trimming it doesn’t only make your sign visible, but it also makes your store look more welcoming.



Guidelines or Laws

Every city has its own guidelines in putting up a signage. Some require that you submit to them a copy of your signage plan for approval. In some cases, the owner of the building you are renting your place from may also have some specifications regarding business signage installation. Before you even sign a contract of lease, it’s best to discuss this with the lessor to make sure you can place your sign right where you want it.



To recap, you need to consider your customers’ and your business establishment’s safety; your sign’s visibility; and the guidelines or policies that you must follow when putting up a signage. Keeping these three pointers in mind will definitely make your investment in your signage pay off.

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