How to Ensure Your Exhibition Signage Does Its Job

 If you’re gearing up for any of the conferences or exhibitions scheduled for our great city this coming year, then no doubt you’ve already started thinking about the signage you’ll have created in order to make your booth or table stand out. Or, if you’re like a lot of businesses, maybe you haven’t. Maybe you think

  • Your signs dating from 1993 are still ‘good enough’
  • You can just whip something up the day before
  • You don’t need any signage at all!

Chances are, if you think one of those three things, you’re absolutely wrong. When it comes to exhibitions in Perth, you’re talking about a global stage – Perth events attract businesses from all over the world, and if you want to have any hope at all of standing out in that crowd, you should take a moment to think about your signage. Here’s three things that should be included in your thinking.

 Message Priority

 There’s an art to any sort of marketing message, and it involves finding a sweet spot between the volumes of information you could impart to a potential customer and the tiny bit of time and space you actually have at your disposal. Don’t be fooled by the size of most banners and signs you’ll find at exhibitions in Perth; you need to break your message down into three parts: Most important, subtitle, and least important. The first should be very short and sweet, and occupy about a third of the total overall space, to catch the eye. The subtitle should be your slogan or a pithy bit of follow-up info. And the least important stuff should only be included if you have space and for the benefit of the truly curious.

 Font Choice

 There are a lot of fonts out there in the world, and the same rules apply everywhere: Choose the right font for the job. How can you choose the right font? Well, you can go to a professional sign company and get their expert advice. Failing that, use common sense: Fonts are not meant to be creative projects, they’re meant to make things easy to read. Stick to a boring, clear font, print out some samples as close to the size of the banner itself, and ensure it won’t look like Klingon from a distance.

 Colour Palette

 Next, consider colour. If this is starting to sound like a design class, congratulations – you’ve had an epiphany. The signs you bring to exhibitions in Perth are extensions of your other design work – your website, your business cards, your logo and brochures. The same rules apply: Clean layouts, sharp lines, and a colour palette that invites and doesn’t strain the eye. If you’re starting without a clear design or palette, choose colours that are easy to read, which means high-contrast, like orange on blue, red on green, or yellow on purple – or their opposite configurations. These colour pairs are high-contrast and always work.

 The signs you hang are the first thing any potential client or partner will see – make sure they’re high-quality and work for you, not against you.

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